One of many widespread advertising and television techniques used today is that of producing video that looks amateurish or homegrown. Such a technique aims to display it's content as if it were displayed as an online web clip, or some source of amateur film. While it is interesting to see how such primitive video can compete with high end advertisements for valuable air times (such as during the Super Bowl), I personally do not believe it will be able to compete with the professional market in the long run. While professional productions continue to amaze more and more, homegrown videos show very little room to improve, meaning such amateurish videos are as good as their ever going to be. While professional content becomes more advanced, its value should continue to rise, while amateurish content is near its capacity to amaze.
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